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Women have become the strongest players of online casinos. Jennifer Tilly won "Seed of Chunky" last year and it
was through this win that many people began to investigate what it is about online casinos that suit women so much. The online casinos demographics for most online casinos will show that women outnumber men players and that specifically, 53% of women are the players in online casinos. Furthermore, women play by 30% more when it is in online casinos in comparison with how much hey ply in land based casinos.
The statisticians explain why. First, online casino are easily accessible and as many women are busier then men because of their double jobs of being both workers and mother, it is appropriate for them to find the time to game from home as opposed to driving to an actual casino. Also, in a research about women gamblers, many women players stated that land based online casinos serve as an unattractive atmosphere for them. Specifically, women expressed that they often felt that a woman must dress up to be in a casino as per the atmosphere and because certain women set precedence for them. They stated that being in the comfort of their own home they can game in the online casinos wearing whatever they want. Another factor was that many women expressed that they felt uncomfortable in male dominated tables such as Blackjack and online they felt the freedom to play whatever game they want. They really appreciated the anonymity that online casinos provided for them. Another thing almost every interviewed woman stated was that she often experienced men hitting on her in the casino, one interviewee stated, "It is like a woman who goes to a casino wants to be hit on. That is the way many men wrongly think".
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Women in the survey also stated that it was more socially acceptable to play in online casinos. For example, one interviewee who was a grade school teacher stated that she often worried that she would run into her students' parents and feel out of place. Playing in online casinos provided here with the excitement that comes with gaming without all the stress.
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Online casinos have been around for almost ten years and the revenues derived from it are huge. Many online casinos have realized that much of the revenue of the online casinos stems from female players and are ready to provide games and advertisements that will cater to what women want. In another published statistic, women are changing their style of playing as well; in land based casinos they preferred non skill games such as Bingo or slots and in online casinos the skill games are starting to appeal to them. This makes most leading marketers realize that the market of women in land based casinos is a different one from the market in online casinos.
One factor that has been of interest about the women in online casinos is what the affect of losing money will be on them. |
